Marni’s distribution strategy targets a selective, niche clientele. Retailing at over 320 point of sales worldwide, in 2000, Marni began a roll out of freestanding Marni boutiques and shop-in-shop. Today, nearly 100 Marni stores figure in the world’s key fashion capitals of Milan, London, Paris, Madrid, New York, Los Angeles, Las Vegas, Miami, Moscow, Tokyo, Seoul, Sydney, Singapore, Hong Kong, Shanghai, Beijing and Dubai. Overseeing the stores’ interior design, Consuelo maintains the distinctive Marni concept by giving each location its own, authentic character.
From Italy to USA